The Flip Video Ultra Series was the newest member in Pure Digital's popular Flip Video family of digital camcorders, the world's first camcorders with on-board software to enable editing, organizing, and seamless video uploading to AOL, YouTube and other video sharing sites. On September 12 2007, Pure Digital introduced the Flip Video Ultra Series, its next-generation line of highly compact digital camcorders to make it easier than ever for on-the-go consumers to shoot and share high-quality video. On May 1, 2007, Pure Digital unveiled Flip Video, which was the new name for the previous generation of One-Time-Use Camcorder. In January 2007, Pure Digital completed $40 million funding led by AllianceBernstein and Morgan Stanley Principal Investments, which would provide capital to launch the world's first line of simple, pocket-sized camcorders designed to change the way people capture and share video. People could get it at CVS/pharmacy stores that were designed for direct conversion to DVD media. It was kind of like a reusable follow-on to the popular CVS One-Time-Use Camcorder.
On May 1, 2006, Pure Digital released its first version of camera recorder - Pure Digital Point & Shoot. In 2004, website was re-designed for ure Digital to start selling its camera recorders and other products. In 2001, website became alive, which was just a platform for users to create their own accounts, then upload and share their personal photos.
In this part, we will walk through every big event of this Flip Video camera brand and also its company Pure Digital. The History of Flip Video Camera Flip Video Camera We follow the brand's history, describe the products and services it offered, and finally attempt to find out why it was discontinued. So what happened to this great camera brand with millions of consumers? We took some time to find out what happened to the Flip Video camera. Even when we try to access its original selling website, it jumps to a page of 's and returns nothing in the end.
Recently, internal Google emails, revealed by the House Judiciary Committee's antitrust subcommittee, shows that the Flip Video camera almost became Google's first camera and perhaps the first Google-branded hardware product.īut now, you can nearly not find one such product on the market, because Cisco, which acquired Flip Video in 2009, has discontinued this brand for quite a few years. And Steve Jobs also added a camera to the iPod nano 5 to make it a pocket camera. Under its influence, Kodak and Sony followed suit.
The Flip Video camera created a big wave of pocket cameras before mobile phones and GoPro. However, once for a long time, the title of pocket camera did not belong to the mobile phone, but to a brand called Flip Video by Pure Digital. Pulling out a mobile phone from your pocket and shooting a video is quite normal now.
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